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Thursday, September 23rd at 11:00 AM ET

 

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news and insights

How Not to Lose Customers to Dealership Complacency

As a car dealer, you know it’s important to keep your customers happy. But what happens when complacency kicks in? The short answer: you’ll start to lose customers to your competitors. After all, the...

9 min read

How Does Tesla Attract Customers?

Over the past decade, Tesla has become a household name. A giant to be respected, the company has realized astronomical growth while taking the automotive industry by storm. How does Tesla attract...

11 min read

What Dealerships Can Learn from Saturn

What happened to Saturn cars? General Motors’ Saturn Corporation went out of business in 2010 — but not before blazing a trail for auto dealerships. It would be a mistake to think of Saturn’s failure...

8 min read

Why Dealers Need Data: A Q&A with Aharon Horwitz, CEO of AutoLeadStar

The secret is out: data drives our digital economy. While that’s true across all sectors, data is especially valuable in the automotive industry. The dealers who embrace data will be best positioned...

16 min read

Why People (Not Tech) Are Paramount: A Q&A with Candice Crane

In our fast-paced digital world, it can be easy for tech companies to forget why they innovate. Candice Crane is here to remind us of the truth. As she aptly puts it, “Technology is always in service...

13 min read

5 Steps to Desking a Car Deal in Less than 10 Seconds

There are certain givens in car buying and selling. One is desking — reaching an agreement on price, payment, and financing terms. Traditionally speaking, desking tends to be a long, tedious process....

8 min read

Dealership Pricing Strategy: Understanding the One-Price Model

When buying a new vehicle, consumers are often left wondering whether they got the best deal. Today’s car buyers want a streamlined, transparent shopping experience without having to haggle over...

9 min read

Essential Digital Marketing Strategies for Car Dealerships

The times, they are a-changin' — especially when it comes to dealership marketing. Retail automotive marketing today is both fast-paced and cutthroat. The good news? By implementing the digital...

13 min read

Speed Scale Intent

VinGroup/VinFast’s Introduction To The Rest Of The World You’d be forgiven if you’d never heard of the company VinGroup, or its automotive subsidiary VinFast. But, unless you are connected to the...

8 min read

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